Level8 Suitcases

My Level8 Suitcase speculative project. This project is divided into two parts: model images and product images. The model-based photos were intended to convey the narrative of how simple and effortless packing a suitcase should be. This story is illustrated through two key images: one showing the packing process, and another demonstrating how easily the suitcase closes. These visuals highlight one of the product’s unique selling points (USP): the zipperless closing system. This is followed by an image of the model walking or running, to show the suitcase in use and to provide a sense of scale. The product images were designed to communicate a sense of premium quality and luxury, positioning the Level8 Hegent Case within the luxury market; despite its mid-range price point, by emphasising its superior build quality and features.