OMEGA x Swatch: “Next Stop MARS!”

This project is a speculative advertising campaign inspired by the iconic Omega Speedmaster, the first watch worn on the Moon in 1965. In 2022, Omega and Swatch collaborated to produce a series of bio-ceramic watches, each themed around a planet in our solar system. Building on this concept, I developed an imaginative campaign that draws on the Speedmaster’s spacefaring legacy, reimagining the Omega x Swatch collaboration as the first watch to be worn on Mars.